Additional Information for Personal Brand Authority

Your Six-Month Journey

Month 1: Foundation Building

• Comprehensive Personal Brand Positioning Workshop (90 minutes)

• Development of your Personal Brand Strategy Document

• Initial production day establishing core visual identity elements

• Creation of your first month's content package

Months 2-5: Consistent Content Creation

• Monthly 3-hour production sessions

• Content planning call one week before each session (30 minutes)

• Delivery of complete monthly content package within 10 business days

• Monthly performance review and strategy adjustment call (30 minutes)

Month 6: Evaluation & Next Steps

• Comprehensive review of content performance

• Strategy refinement session

• Final production session

• Discussion of continuation options and future content direction

What You'll Receive Each Month

Visual Content:

• 1 Professional-Personal Balance Film (3-minute narrative video)

• 10-15 Authentic Expertise Photographs

• Thought Leadership Documentation (combination of visual and written elements)

• Platform-Optimized Content Variations (sized and formatted for different platforms)

Strategy Support:

• Content deployment calendar with posting recommendations

• Caption suggestions and hashtag recommendations

• Performance analytics dashboard

• Monthly strategy refinement based on engagement metrics

Client Preparation

For optimal results, we recommend:

• Maintaining a consistently updated calendar of professional activities and events

• Notifying us of important professional milestones at least 2 weeks in advance

• Completing the monthly content planning questionnaire 5 days before each session

• Following our pre-session preparation guidelines (wardrobe, location readiness)

Note: Our focus is creating a sustainable content approach that builds momentum over time. The Personal Brand Authority program is designed to require minimal effort from you while delivering maximum impact for your professional presence.

Frequently Asked Questions

What's the difference between the Personal Brand Authority program and the Visual Legacy Program?
The Personal Brand Authority program focuses on balancing your professional expertise with personal authenticity, creating content that showcases the human behind the professional credentials. While the Visual Legacy Program emphasizes your client approach and professional methodology, this program creates a more holistic narrative that connects your personal story to your professional value.

How much personal versus professional content will be created?
We typically aim for a 40/60 balance—40% personal elements that humanize your brand and 60% professional content that establishes credibility. This ratio can be adjusted based on your specific industry and comfort level. Our goal is finding the optimal balance that feels authentic to you while strengthening client connections.

I'm not comfortable sharing my personal life publicly. Is this program still right for me?
Absolutely. "Personal" doesn't mean private or intimate. It means showcasing your authentic personality, values, approach, and professional journey rather than just your services or credentials. We work within your comfort boundaries while still creating content that helps clients connect with you as a person before meeting you.

How do we determine what personal elements to include in my content?
Our Personal Brand Positioning Workshop helps identify which aspects of your personal story and approach naturally complement your professional expertise. We look for authentic connections between your personal values and professional approach that will resonate with ideal clients.

Will I need multiple outfits or locations for the monthly content?
Each monthly session typically includes 2-3 professional looks and 1-2 locations. We provide detailed preparation guides to help you select appropriate attire that reflects both your personal style and professional image. Location selection is based on our strategy session findings about where you authentically perform your work.

How is this content different from what I could create myself?
Beyond professional quality, our content is strategically designed using our Personal-to-Professional Narrative Architecture™. Each piece fits into a larger story arc that builds credibility while creating emotional connection. We also apply industry-specific psychological principles to address trust barriers unique to your field.

Can I direct the specific content created each month?
Yes! Each month includes a planning session where you can share key messages, upcoming events, or specific content needs. We blend your input with our strategic approach to ensure the content serves both immediate needs and long-term brand development.

How will I know if the program is working?
We track several key performance indicators: social media engagement rates, comment sentiment analysis, website visitor behavior, and most importantly, client acquisition touchpoints. Clients typically report 40-60% increases in meaningful engagement and prospects referencing personal elements of their content during initial consultations.

What do I do with the content once I receive it?
Each monthly delivery includes a Content Deployment Calendar with specific recommendations for when and where to share each piece. We provide platform-optimized files, caption suggestions, and hashtag recommendations to maximize impact across your channels. Implementation support is included throughout the program.